Saturday, June 13, 2009

Multinational Banking in China: Theory and Practice (New Horizons in International Business Series)

Multinational Banking in China: Theory and Practice (New Horizons in International Business Series)

Multinational Banking in China: Theory and Practice (New Horizons in International Business Series) free ebook download.


Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 in-depth interviews and questionnaire surveys. A wide range of



factors is discussed including motives, entry mode, location choice, entry strategies and competitive advantages. Empirical evidence reveals the key trends and characteristics of foreign banking activities in China as well as the interactions betweeninternal attributes of banks and dynamics of local market context. The author also explores adaptation of foreign banks post entry and emerging issues in the management of joint ventures.

ISBN: 1845425898, Author: Chen Meng, Publisher: Edward Elgar Pub, Pages: 170, Publication Date: 2009-04-09

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