Tuesday, June 16, 2009

Statistical Modeling for Management

Statistical Modeling for Management

Statistical Modeling for Management free ebook download.


Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions

is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of managementwill need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:- Measurement sacling and reliability issues in management- Parametric andnon-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-basedsystemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

ISBN: 0761970126, Author: Dr Graeme D Hutcheson, Publisher: Sage Publications Ltd, Pages: 256, Publication Date: 2008-03-03


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